First, there was Yahoo!. Then, there was Yehey!. Now, there’s Yehba*.
Trust the Filipino’s penchant for spoofing just about anything to come up with an ingenious brand name. Obviously a take on two recognized online brands, at least as far as Pinoys are concerned, Yehba* is yet another mobile application — one that is being trumpeted by its developers as "a new mobile experience."
Upon the invitation of Pinoy web pioneer Jim Ayson, I attended Yehba*’s official launch today. Created by a local software development startup called D3Systems (the three Ds standing for dynamic, driven, dedicated), Yehba* — a Tagalog expression of approval or affirmation — basically offers PC-style chat and instant messaging (IM) to and between mobile phones. So one might be prodded to ask: "what’s new with that?"
Read on at Inside PCIJ.